EXPLORING A FOOD BUSINESS

For businesses in the concept stage

UNDERSTANDING THE SPECIALTY FOOD BUSINESS

Deb Mazzaferro - Specialty Food Coach

Deb Mazzaferro, Consultant

CoachMaz educates you on the inner workings of the specialty food business to help you decide whether or not you have the will and the means to take your specialty food vision to fruition. Being an entrepreneur is really hard work. There will be days of frustration. Spending all your energy and resources to build a product-based company without considering how to generate revenue is like having a candle with no matches.

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BUSINESS REGISTRATION ASSISTANCE

Rachel Zemser, Technical Food Science and Commercialization Consultant

Rachel receives hundreds of inquiries every year on how to bring new food products to market: energy bars, confections, smoothies, seasoning blends, hot drinks, cold drinks, packaged goods, shelf stable foods. She’s written a book to help start-ups like you understand how to formulate and commercialize your food product and bring it to market.

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LEGAL ASSISTANCE

Susie Hoeller, Food and Beverage Attorney

As you explore the possibility of entering the specialty food business, attorney Susie Hoeller can give you an overview of the dynamic legal and regulatory environment relevant to your new product idea. She has counseled companies in all verticals from farm to fork. In addition to her legal work, Susie has been a co-owner of a cattle ranch, vineyard and winery, and a restaurant/tourist boat operation.

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POSSIBILITIES BRAINSTORM

Susie Wyshak, Business Strategist

Tap into Susie’s industry and trend knowledge to explore the perfect specialty food business based on your goals.

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GETTING STARTED

Stephen Hall

Stephen F. Hall is President of Specialty Food Resource, LLC where he coaches and mentors new specialty food firms on how to grow their businesses. He coordinates a comprehensive resource-filled website and publishes the monthly online Food Entrepreneur Magazine. He hosts the online Food Entrepreneur Forum, writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the Specialty Food Association.

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SHOULD I BUY A BUSINESS OR START ONE?

Bill Zimmerman

Bill Zimmerman

Bill has broad professional experience in general management, mergers and acquisitions, strategic planning and finance.

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BOOKKEEPING / ACCOUNTING

Anita Comisky, MBA

Congratulations! You have an idea and are taking the first steps to assess whether your idea can be turned into a real business. Anita can help you make that decision by providing you with an analysis of your start up costs and the amount of cash it will take to bring your product to market. Once that information is prepared she can help you develop your projected financial statements.

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AUDIENCE ANALYSIS

NetWeave Social Networking

NetWeave can audit your market to help you analyze the potential audience on social media for your product or service. Find out how many social media users have interests or shopping behaviors which overlap your customer demographics. If you prefer to do-it-yourself, NetWeave can audit your social media program to show you where your opportunities lie. We can also train your staff to create more impact on social.

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WEBSITE COST ESTIMATE

Elsie Gilmore

Need to estimate your website costs upfront? Elsie can provide you with some rough numbers to help you plan for your business startup. She can also discuss ongoing costs, time needed to maintain your site and what website functionality would help you run your business smoothly.

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EXPLORING MARKETING STRATEGIES?

Webdirexion

This is a good time for you to consider smart digital marketing strategies as you explore business options. We have a short form and long form marketing plan with the short one being ideal for you at this stage. We will review your concept, brand messaging, competitors, and pay special attention to your prospective “buyer’s journey”. We will generate a list of suggested digital marketing tactics relating to our “R.A.C.E.” marketing model (Reach. Act. Convert. Engage.) so you can understand what it will take to launch your specialty foods related business online. Our FREE download gives you more information about our R.A.C.E. marketing model approach, plus a top level marketing checklist and 25 CRO ­­ Conversion Rate Optimization ­­ tips from our recently published guide on the same subject. A “conversion” happens when a website visitor takes one step closer to becoming a customer (ie. signs up for a newsletter), or actually makes a purchase in your web store. This is why our team is so focused on “CRO”.

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LAYING THE FOUNDATION

Michael Adams

Many food entrepreneurs have a recipe they want to bring to market. But, what’s next? Michael can help you chart the course to success and lay a profitable foundation for your company before you sell your first jar.

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NAMING YOUR COMPANY

Silver Creative

Just because it is Uncle Matt’s recipe doesn’t mean you have to name the company after Uncle Matt! Branding should go hand in hand with product development to ensure your core values match your brand name and communication strategy. Deciding on a brand name is the most important step after perfecting the recipe. Engage Silver Creative Group to develop your brand positioning statement, visual themes and yes, a very unique and well researched name for your company.

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