Tradeshows

What’s Important….?

What Really Matters in the Specialty Food Business? At the Fancy Food Show this year, I noticed something was missing. Even though we have blended the natural and specialty sectors into one cohesive industry, there still hasn’t been much progress building...

The 3 Bs of Expo West 2016

Once again, I joined 65,000 of my closest friends and colleagues in Anaheim for the annual Natural Expo West. Every year I try to join the party in a different way. This year, I enjoyed early morning yoga, the Keynote by Martha Rogers, author of Extreme Trust: Honesty...

What NOT to do at a Trade Show

Trade shows can be great right? They can help you network, bring in customers, find investors and more, but quite often the experience becomes an exercise in futility. Make sure your staff is on point and ready to hustle on your next event. Trade shows are code for a...

Manning the Booth: Expo East 2014

I’m just back from Baltimore where the fall weather was delightful compared to the wet September we had in Florida. I walked the entire show and saw many interesting things, but there were three that made me cringe: Hiring an actress: it’s understandable to want to...

Hate Trade Shows?

Learn to Love ‘em! It’s easy to get trade show burn-out. They’re a grind. Same old, same old! Same set-up run around. Same tear down hassles. Same lame questions. Same bad attendee fits. SHOULDN’T THIS BE A SINGLE EXPERIENCE? Same lack of response when you follow-up....

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