Webdirexion fields a team of digital marketing specialists, led by founder Scott Frangos, who focus on measurable outcomes for your specialty food business growth online. Currently there are 7 experienced colleagues who collaborate on your projects, including Margot Hall, a content Strategist and editor, and Miranda Booher, a social media specialist, editor and content administrator. Depending on your marketing objectives, you may work with Scott by himself, or with a group of Webdirexion pros.
Scott Frangos is a veteran marketing strategist with a long career in advertising, marketing, and publishing, and currently serves as Chief Optimizer for Webdirexion LLC — a Digital Marketing Agency he founded.
Scott recently (2016) completed certifications in advanced Google Analytics, and “R.A.C.E.” (Reach. Act. Convert. Engage.) marketing strategy. He puts both of these disciplines to work for you to set measurable goals, engage more prospects, and continually test and optimize for more leads and sales.
Though Scott works with a team of marketing specialists at Webdirexion, he still enjoys working in the trenches — on landing pages, ads, web development, SEO and “CRO” — conversion rate optimization. “Conversion” is an analytics term for when a visitor at your site “converts” from just looking at your pages, to taking a desired business action. CRO is an important marketing tactic because you are tracking steps people take toward doing business with you when they engage with your website. This includes filling out a lead form, downloading a PDF, and in eCommerce… making a purchase online. You can track these behaviours in analytics and do A/B tests to improve results.
“The great thing about CRO in the specialty food business,” observes Scott, “is that not only can you optimize for desired behavior in an online shopping cart, but you also can improve the number of people who sign up for your newsletters, and special alerts. Some people may be “window shopping” and not ready to make a purchase until they compare more, but if you set up your call to action well, a certain percentage will give you their email address so you can send them specials and related marketing offers, then convert a number of those to new customers later.”
Scott is currently serving as a Vice President for the Oregon Columbia Chapter of IABC — International Assoc. of Business Communicators. He is also the author of “The Marketer’s Concise Guide to CRO” — a book written to help marketers gather more qualified leads and customers. A pacific northwesterner from birth, Scott has spoken at marketing conferences in Portland, Oregon, and Berkeley California. He has taught college level courses on web mastering, ecommerce and online marketing in and around the Portland, Oregon area.
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