What’s Important….?

What Really Matters in the Specialty Food Business? At the Fancy Food Show this year, I noticed something was missing. Even though we have blended the natural and specialty sectors into one cohesive industry, there still hasn’t been much progress building...

Crafting the PERFECT Elevator Speech

An elevator Speech is meant to last the amount of time an elevator ride takes: 30 seconds! It should tell what you do, who you do it for and what the benefit is. It is NOT all about you! What does your audience want to know? What do they need or want in a supplier?...

The 3 Bs of Expo West 2016

Once again, I joined 65,000 of my closest friends and colleagues in Anaheim for the annual Natural Expo West. Every year I try to join the party in a different way. This year, I enjoyed early morning yoga, the Keynote by Martha Rogers, author of Extreme Trust: Honesty...

The Future of Specialty Food Retailing

The world does not need another granola! Tens of thousands of new food products are introduced each year. Yet there are limited outlets for these products to be sold. And who can compete with the big corporate giants’ marketing budgets? So what is a budding food...

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