Why Storytelling Is Not Enough
How big is your community? Three hundred? Three thousand? Three million? What does it take to go viral? How long will the notoriety last? How does your story connect to the typical consumer? I mean that literally. If you are on the shelf in one of the 40,000...Be Everywhere: The Push and Pull of Customer Acquisition
As we approach “getting back to normal”, perhaps it’s time to reconsider our modus operandi regarding sales and marketing. Sales activities represent the PUSH to get our products onto the shelf, while marketing, especially brand building activities,...The Myth of “What’s new?”
This cheerful greeting at trade shows causes many companies to create new products that cannibalize their existing product sales. I challenge you to find another way of answering this question. You can have a new promotion, new labels, new certifications, a new sales...F*** **U, 2020
Are you ready for 2020 to be over already? It seems like we keep getting hit physically, emotionally, financially, and politically. I wouldn’t blame anyone who wants to just crawl into a ball with their favorite blanket, zone out on Netflix and drink through their...Contact Coach Maz
Deb Mazzaferro
Coaching & Consulting for the Specialty Food Trade
Tel: 941-350-5723
