EXPLORING A FOOD BUSINESSFor businesses in the concept stage
UNDERSTANDING THE SPECIALTY FOOD BUSINESS
CoachMaz educates you on the inner workings of the specialty food business to help you decide whether or not you have the will and the means to take your specialty food vision to fruition. Being an entrepreneur is really hard work. There will be days of frustration. Spending all your energy and resources to build a product-based company without considering how to generate revenue is like having a candle with no matches.Download FREE insider information from Deb
BUSINESS REGISTRATION ASSISTANCE
Rachel receives hundreds of inquiries every year on how to bring new food products to market: energy bars, confections, smoothies, seasoning blends, hot drinks, cold drinks, packaged goods, shelf stable foods. She’s written a book to help start-ups like you understand how to formulate and commercialize your food product and bring it to market.
As you explore the possibility of entering the specialty food business, attorney Susie Hoeller can give you an overview of the dynamic legal and regulatory environment relevant to your new product idea. She has counseled companies in all verticals from farm to fork. In addition to her legal work, Susie has been a co-owner of a cattle ranch, vineyard and winery, and a restaurant/tourist boat operation.
Stephen F. Hall is President of Specialty Food Resource, LLC where he coaches and mentors new specialty food firms on how to grow their businesses. He coordinates a comprehensive resource-filled website and publishes the monthly online Food Entrepreneur Magazine. He hosts the online Food Entrepreneur Forum, writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the Specialty Food Association.
BOOKKEEPING / ACCOUNTING
Congratulations! You have an idea and are taking the first steps to assess whether your idea can be turned into a real business. Anita can help you make that decision by providing you with an analysis of your start up costs and the amount of cash it will take to bring your product to market. Once that information is prepared she can help you develop your projected financial statements.
NetWeave can audit your market to help you analyze the potential audience on social media for your product or service. Find out how many social media users have interests or shopping behaviors which overlap your customer demographics. If you prefer to do-it-yourself, NetWeave can audit your social media program to show you where your opportunities lie. We can also train your staff to create more impact on social.
WEBSITE COST ESTIMATE
Need to estimate your website costs upfront? Elsie can provide you with some rough numbers to help you plan for your business startup. She can also discuss ongoing costs, time needed to maintain your site and what website functionality would help you run your business smoothly.
EXPLORING MARKETING STRATEGIES?
This is a good time for you to consider smart digital marketing strategies as you explore business options. We have a short form and long form marketing plan with the short one being ideal for you at this stage. We will review your concept, brand messaging, competitors, and pay special attention to your prospective “buyer’s journey”. We will generate a list of suggested digital marketing tactics relating to our “R.A.C.E.” marketing model (Reach. Act. Convert. Engage.) so you can understand what it will take to launch your specialty foods related business online. Our FREE download gives you more information about our R.A.C.E. marketing model approach, plus a top level marketing checklist and 25 CRO Conversion Rate Optimization tips from our recently published guide on the same subject. A “conversion” happens when a website visitor takes one step closer to becoming a customer (ie. signs up for a newsletter), or actually makes a purchase in your web store. This is why our team is so focused on “CRO”.
LAYING THE FOUNDATION
NAMING YOUR COMPANY
Just because it is Uncle Matt’s recipe doesn’t mean you have to name the company after Uncle Matt! Branding should go hand in hand with product development to ensure your core values match your brand name and communication strategy. Deciding on a brand name is the most important step after perfecting the recipe. Engage Silver Creative Group to develop your brand positioning statement, visual themes and yes, a very unique and well researched name for your company.