LEGACY FOOD BRANDSFor mature businesses who want to plot their next move
EVALUATE YOUR BUSINESS & ITS GROWTH POTENTIAL
Have you hit a plateau? It happens. What worked for you yesterday seems unresponsive, but you can’t figure out why. You got burnt early on with some sales strategies, and now you are afraid to try again. CoachMaz LOVES legacy brands. This is where her experience working as a sales profession since 1976 really shines. She also draws from working as a consultant with nearly 200 companies. CoachMaz has this broad view of the landscape, a deeply analytical mind and a sincere desire to help you find your unique path… it’s magical what we can accomplish together.Get FREE INSIDER INFORMATION from Deb
LABELING HEALTH CLAIMS, USDA AUDITS & RECALLS
Sometimes legacy brands can rest on their laurels. Never make that mistake. Attorney Susie Hoeller can help you protect your brand integrity and profitability with pro-active legal strategies to successfully deal with customer issues, potential recall situations and regulatory agencies.
PROFORMA ANALYSIS FOR NEW PRODUCT LAUNCH
Do you know which customers are your most profitable? Or which products are making you the most money or losing money? Anita can help you identify where to focus your time and resources to maximize profits. In addition, she will help you prepare customize reporting so you have the information you need to continue to grow your business. Anita is always available to review your accounting system, process and numbers. Think of her business as your “outsourced accounting” team.
FOOD INFLUENCER MARKETING
TRANSFORMATIONAL GUIDANCE, EXIT STRATEGY, NEXT MOVES
Stephen F. Hall is President of Specialty Food Resource, LLC where he coaches and mentors new specialty food firms on how to grow their businesses. He coordinates a comprehensive resource-filled website and publishes the monthly online Food Entrepreneur Magazine. He hosts the online Food Entrepreneur Forum, writes industry research reports, conducts specialty food marketing workshops nationwide, and is an active promoter of the Specialty Food Association.
Jerry Houston is the founder and CEO of HPISolutions, an organization dedicated to Unlocking the Unlimited Power of Human Potential. This full service provider, in business for 25 + years is an expert in working with mature organizations who are positioning for great growth, or perhaps thinking about succession planning, as the owners look toward the next chapter in their lives. HPISolutions has the ability and experience to evaluate the current stage of your business, identify the key players who have potential and develop a strategy for building a succession plan that makes sense, including the identification of behavioral and skill strengths and challenges that are critical to continuing the business as a long term legacy organization.
SOCIAL MEDIA MANAGEMENT
NetWeave can manage your social media to dominate your competition with a presence that stands out among the rest. Build a direct sales channel for your product and maintain an audience that requests your product be carried by retailers. Assure the online conversation always includes you. If you prefer to do-it-yourself, NetWeave can audit your social media program to show you where your opportunities lie. We can also train your staff to create more impact on social.
WEBSITE ANALYSIS AND REFRESH/OVERHAUL
Elsie can analyze your current website and advise whether it’s workable as is, needs a face-lift or should be scrapped in favor of starting over fresh. Added functionality can help you engage with your customers. Your website should work for you as a marketing tool, and Elsie can help you achieve that. Your site is also a valuable asset. Is it secure? Do you make regular backups? Feel safe with a monthly maintenance plan. Don’t take a chance that your site going down or, worse, spread viruses to your clients.
Longevity is a testament to your company’s ability to stand out from the competition with long-time industry partners and retailers. Sue creates public relations programs to keep you top-of-mind by placing newsworthy articles with media in specialty food and other trade channels. Effective PR can help you continually remind key decision makers that your products not only are trusted, but remain on trend and relevant to consumers. As the appeal of specialty foods spreads well beyond traditional specialty channels, a whole host of other types of retailers are waiting to learn more about you as well.
REVIEW & IMPROVE MARKETING ROI
After you’ve made a successful go of it in specialty foods (or any industry for that matter), we usually hear marketing managers asking questions like what is the best advertising mix, how do we achieve a better ROI, or what are we missing in our brand communication on our site that will make our message stronger and compel more sales. Sound familiar? Have some other questions? Good. Get our free download then schedule an initial consultation and we’ll review your marketing objectives together. Then, we’ll send you a quote designed to address those objectives and meet your budget requirements. Remember… you’re hiring a team of smart specialists to help you succeed. Our FREE download gives you more information about our R.A.C.E. (Reach. Act. Convert. Engage.) marketing model approach, plus a top level marketing checklist and 25 CRO Conversion Rate Optimization tips from our recently published guide on the same subject.
Sometimes obtaining working capital from a bank is next to impossible for legacy companies that have less than perfect credit but are growing and have solid commercial customers. The solution lies in unlocking the cash that’s tied up in your commercial receivables. BeneFactor Funding Corp will help your business grow with funds from our fast and flexible account receivable purchase programs. Factoring is a good financing option for companies in the Specialty Food business that have regular recurring receivables. With factoring, the business (known as the Client) sells accounts receivable to the Factor in exchange for funding. With funds from BeneFactor, you can manage all of the issues which result from your growth and success: payroll for existing and new employees, the purchase of supplies (with the opportunity for cash discounts), cash requirements for new contracts and customers, and general working capital needs. Once you are set up with BeneFactor, we will usually fund you within a few hours of receiving your invoices.
GET STRATEGIC ABOUT YOUR BRAND
It’s time to move beyond the distributor shows and trade magazines. We can help you raise awareness about your brand through promotional marketing campaigns. Whether you chose a digital marketing campaign, a sweepstakes, co-op advertising or something else we dream up together, Silver Creative Group’s experience designing high conversion campaigns will create an effective call to action to purchase your product. Banner ads, coupons, and giveaway ideas will be timely, clever, and modern. But of course, we need to make sure your branding, positioning and communication strategy is on point.
MODERNIZING FOOD MANUFACTURING
As a legacy brand, you have a long track record of success in the business that helps you sell and promote your products. You’ve made it through the hard grind of starting up and have reached some scale and stability. But in the food business, just like any other industry, competition is always fierce and customers can be a fickle bunch. Keeping a close watch on your production and product costs can help you wring the maximum profit out of your hard work. And since you’ve probably got a whole team of employees to help you now, it is good to have a strategy in place that helps them do their jobs quicker and more effectively. You may want to streamline how your staff is prepared for mock recalls, traces your ingredients, and how handy the paperwork is for food safety audits. But how you do this effectively depends on your type of company and which tools you are comfortable with. Download a FREE whitepaper that outlines some your choices, and the pros and cons of each choice.