by Coach Maz | Apr 30, 2016 | Sales
An elevator Speech is meant to last the amount of time an elevator ride takes: 30 seconds! It should tell what you do, who you do it for and what the benefit is. It is NOT all about you! What does your audience want to know? What do they need or want in a supplier?...
by Coach Maz | Oct 29, 2014 | Sales
First let’s examine why we would discount our products: To gain new wholesale customers To entice new consumers to try us To get better placement in a store, i.e., end-caps, stack displays, cross merchandising To move overstocks or excess inventory due to a label...
by Coach Maz | Sep 10, 2014 | Sales
Just recently I was interviewing national sales candidates and noticed that almost all of them referred to garnering sales as ‘Building Your Brand’. Revenue is exceedingly important for every company. Without sales, bills don’t get paid and companies are bankrupt....
by Coach Maz | Aug 28, 2014 | Sales
On Managing a Rainmaker Every business needs a Rainmaker, that person who fills the pipeline, networks like crazy, keeps all the wheels greased, brings in new clients and produces revenue so everyone else has a job. Maybe that person is you; maybe you have to manage...
by Coach Maz | Feb 28, 2014 | Sales
When you think of sales, do you think of back-slapping, joke-telling, insincere extraverts? Or perhaps you think telling a prospect all about your product, your story and your goals is how to sell. Or maybe you think you should have a relationship, so you ask personal...