Tradeshows

Sales Starts with You

by Coach Maz | Apr 8, 2022 | Tradeshows

Does your entire team support the sales division, or do they look at sales as a necessary evil? Does the accounting department harp on late expense accounts? Does the finance department complain about margin erosion and sales promotion costs? Does marketing create...

The Myth of “What’s new?”

by Coach Maz | Apr 30, 2021 | Tradeshows

This cheerful greeting at trade shows causes many companies to create new products that cannibalize their existing product sales. I challenge you to find another way of answering this question. You can have a new promotion, new labels, new certifications, a new sales...

Winter Fancy Food Show: My Takeaway

by Coach Maz | Feb 20, 2020 | Tradeshows

The 45th Winter Fancy Food Show in San Francisco was the best ever, having matured to include data analysis, trends and concepts that resonate with today’s consumers giving attendees a richer, more robust experience. To find out more about this event, go here. I...

Getting ready for the Fancy Food Show?

by Coach Maz | May 1, 2019 | Tradeshows

After doing over 100 specialty food trade shows, my Coach Maz #1 tip is… Be curious. Ask questions. Engage your prospect. Don’t make it all about you. How? Have a 30-90 second elevator speech that tells your story. Then ask your first question: What brings you...

Are you wasting your time at trade shows? How would you know?

by Coach Maz | Jan 20, 2019 | Tradeshows

Trade shows have many benefits: Great exposure to a large, targeted audience Lead generation Face-to-face interaction with customers, prospects, suppliers Educational opportunities Meeting thought leaders Networking There are many disadvantages: Costly Takes key...

The 3 Bs of Expo West 2016

by Coach Maz | Mar 28, 2016 | Tradeshows

Once again, I joined 65,000 of my closest friends and colleagues in Anaheim for the annual Natural Expo West. Every year I try to join the party in a different way. This year, I enjoyed early morning yoga, the Keynote by Martha Rogers, author of Extreme Trust: Honesty...