Tradeshows
Getting ready for the Fancy Food Show?
After doing over 100 specialty food trade shows, my Coach Maz #1 tip is… Be curious. Ask questions. Engage your prospect. Don’t make it all about you. How? Have a 30-90 second elevator speech that tells your story. Then ask your first question: What brings you...Are you wasting your time at trade shows? How would you know?
Trade shows have many benefits: Great exposure to a large, targeted audience Lead generation Face-to-face interaction with customers, prospects, suppliers Educational opportunities Meeting thought leaders Networking There are many disadvantages: Costly Takes key...The 3 Bs of Expo West 2016
Once again, I joined 65,000 of my closest friends and colleagues in Anaheim for the annual Natural Expo West. Every year I try to join the party in a different way. This year, I enjoyed early morning yoga, the Keynote by Martha Rogers, author of Extreme Trust: Honesty...Expo West 2015 Trends
Late winter in Anaheim CA is like mid-summer in Rochester NY……warm, breezy, with low humidity….great weather for walking around the expansive Expo West trade show that covers 8 venues inside and out. The Fresh Ideas Tent pre-show event was a bit warm with so many...What NOT to do at a Trade Show
Trade shows can be great right? They can help you network, bring in customers, find investors and more, but quite often the experience becomes an exercise in futility. Make sure your staff is on point and ready to hustle on your next event. Trade shows are code for a...Contact Coach Maz
Deb Mazzaferro
Coaching & Consulting for the Specialty Food Trade
Tel: 727-258-8015
Cell: 941-350-5723
