Tradeshows
The Myth of “What’s new?”
This cheerful greeting at trade shows causes many companies to create new products that cannibalize their existing product sales. I challenge you to find another way of answering this question. You can have a new promotion, new labels, new certifications, a new sales...Winter Fancy Food Show: My Takeaway
The 45th Winter Fancy Food Show in San Francisco was the best ever, having matured to include data analysis, trends and concepts that resonate with today’s consumers giving attendees a richer, more robust experience. To find out more about this event, go here. I...Getting ready for the Fancy Food Show?
After doing over 100 specialty food trade shows, my Coach Maz #1 tip is… Be curious. Ask questions. Engage your prospect. Don’t make it all about you. How? Have a 30-90 second elevator speech that tells your story. Then ask your first question: What brings you...Are you wasting your time at trade shows? How would you know?
Trade shows have many benefits: Great exposure to a large, targeted audience Lead generation Face-to-face interaction with customers, prospects, suppliers Educational opportunities Meeting thought leaders Networking There are many disadvantages: Costly Takes key...The 3 Bs of Expo West 2016
Once again, I joined 65,000 of my closest friends and colleagues in Anaheim for the annual Natural Expo West. Every year I try to join the party in a different way. This year, I enjoyed early morning yoga, the Keynote by Martha Rogers, author of Extreme Trust: Honesty...Contact Coach Maz
Deb Mazzaferro
Coaching & Consulting for the Specialty Food Trade
Tel: 941-350-5723
