Tradeshows

The Myth of “What’s new?”

This cheerful greeting at trade shows causes many companies to create new products that cannibalize their existing product sales. I challenge you to find another way of answering this question. You can have a new promotion, new labels, new certifications, a new sales...

Winter Fancy Food Show: My Takeaway

The 45th Winter Fancy Food Show in San Francisco was the best ever, having matured to include data analysis, trends and concepts that resonate with today’s consumers giving attendees a richer, more robust experience. To find out more about this event, go here. I...

Getting ready for the Fancy Food Show?

After doing over 100 specialty food trade shows, my Coach Maz #1 tip is… Be curious. Ask questions. Engage your prospect. Don’t make it all about you. How? Have a 30-90 second elevator speech that tells your story. Then ask your first question: What brings you...

The 3 Bs of Expo West 2016

Once again, I joined 65,000 of my closest friends and colleagues in Anaheim for the annual Natural Expo West. Every year I try to join the party in a different way. This year, I enjoyed early morning yoga, the Keynote by Martha Rogers, author of Extreme Trust: Honesty...

Expo West 2015 Trends

Late winter in Anaheim CA is like mid-summer in Rochester NY……warm, breezy, with low humidity….great weather for walking around the expansive Expo West trade show that covers 8 venues inside and out. The Fresh Ideas Tent pre-show event was a bit warm with so many...