Tradeshows

What NOT to do at a Trade Show

Trade shows can be great right? They can help you network, bring in customers, find investors and more, but quite often the experience becomes an exercise in futility. Make sure your staff is on point and ready to hustle on your next event. Trade shows are code for a...

Manning the Booth: Expo East 2014

I’m just back from Baltimore where the fall weather was delightful compared to the wet September we had in Florida. I walked the entire show and saw many interesting things, but there were three that made me cringe: Hiring an actress: it’s understandable to want to...

Hate Trade Shows?

Learn to Love ‘em! It’s easy to get trade show burn-out. They’re a grind. Same old, same old! Same set-up run around. Same tear down hassles. Same lame questions. Same bad attendee fits. SHOULDN’T THIS BE A SINGLE EXPERIENCE? Same lack of response when you follow-up....

Ready To Exhibit at a Food Tradeshow – or Not?

As sure as school’s out for summer it’s time for the Summer Fancy Food Show time. This blog post is for you, the aspiring food entrepreneur planning to rove the floor seeking inspiration and ideas for your own presence at this show or other food trade shows. If you’ve...

Musings on the Summer Fancy Food Show in Washington DC.

I never gave it much thought: NYC vs. DC. I figured the NASFT does a great job of promoting the FF show, creating a “must be there” aura, that all the key players would take booths and attract the specialty buyers who normally come to see what’s new, negotiate with...