An elevator Speech is meant to last the amount of time an elevator ride takes: 30 seconds! It should tell what you do, who you do it for and what the benefit is.
It is NOT all about you!
What does your audience want to know? What do they need or want in a supplier?
Your goal is to interest your audience in starting a conversation that may result in a mutually beneficial relationship.
Here are some things you should include:
Who are you?
Introduce yourself, your company and your position.
Example: I am the founder and head-baker at Gluten-Free Bakery. I’m a French trained pastry chef.
What do you do?
Build credibility by describing your expertise, facility, certifications and/or longevity.
Example: We have a 5000 square foot gluten-free facility that is also nut-free, and dairy-free.
Who do you do it for?
Describe your customer base and/or target audience.
Example: We bake delicious breads and scones for those who suffer from gluten intolerance and other allergies.
What is the benefit?
Get their attention by telling them what’s in it for them.
Example: We bake to order, with 6 month shelf life and $3.99 price points.
When you put it all together, you get a concise statement such as the one I use below: