The opportunities to sell and market specialty foods are greater than ever — the specialty foods industry has been growing at an annual rate of more than 11%. Almost 85% of the nation’s consumers now buy these upscale foods. In From Kitchen to Market – Sell Your Specialty Food, Stephen F. Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Stephen will show you how to:
- Identify a winning product and its most appropriate markets
- Get your product ready to market
- Advertise, promote, and sell your product
- Create your own success niche
Also included is up-to-date information about the role of the Internet, health and organic markets, the latest government regulations and technological advances, and contact information for a website for dozens of valuable resources. From Kitchen to Market – Sell Your Specialty Food reveals the latest trends in the field, including organics and the green market industry, and so much more to make your business a success.
Inside information from Stephen Hall
You’re on your way to getting valuable information about building your specialty food business. Download Stephen’s guide The Acquisition Process for FREE.