Successful Tradeshow Guide E-book

Have the Most Successful Tradeshow Ever

Spending $1,000’s to exhibit your specialty or natural food product?

Turn your investment into quality leads,

brand-building and SALES!

Successful Tradeshow GuideBuy the guide to do it right:

  • Trade shows are expensive! Learn how to maximize your investment.
  • The show promoter provides you with a set-up manual, but it doesn’t tell you how to be successful.
  • Understand and articulate your show objectives.
  • Learn how to maximize your time talking to the right suspects.
  • Have a plan to turn your qualified leads into customers.
  • What should you do after the show to continue reaping the rewards of having been there?

Who do you trust:

  • Written by industry expert Deb Mazzaferro with 37+years of experience in the specialty food trade
  • Foreword by past president of the NASFT (now the Specialty Food Association) John Roberts
  • Introduction by B2B marketing expert, Bob Leonard of acSellerant Studios

Specialty food tradeshow

You don’t have to spend thousands on a bigger booth to stand out from the crowd.
Buy the book to make the most of your tradeshow investment.

My 100% Satisfaction Guarantee: If you aren’t completely satisfied within 30 days of your purchase, I will provide you a refund…no questions asked.

NOTE: This is a downloadable e-book. After you make your purchase you will receive a link to download your copy. If for some reason your browser does not take you to the download page (sometimes pop up blockers prevent this), please contact us at

About the author: Deb Mazzaferro

Deb Mazzaferro - ConsultantI bring 35 years of sales and marketing experience in the specialty food trade to my coaching and consulting business, which I started in 2001. Since 2001, I have assisted more than 100 companies in creating and implementing their strategic growth plans. Prior to establishing my own business, I had been vice president of sales and marketing for a 150 year-old tea company, an upscale confectionary importer, and a boutique winery’s olive oil and wine vinegars. I have a bachelor’s degree in retail business from the Rochester Institute of Technology, studied at the Culinary Institute of America in St. Helena, California, and am a certified Sommelier. I am a graduate of the International Gestalt Coaching Program at the prestigious Gestalt Center for Organizational & Systems Development. And I adhere to the strictest code of ethics.