CLASSES & VIDEOS
Video Series by Michael Adams
A steal at $99
Michael did it….started and ran a food business. He documented the whole thing. Success and mistakes. You’ll save a ton of time, money and effort learning from his experience.
BOOKS & WHITE PAPERS
Check out these expert books for those just starting out. On a tight budget? Spend a little green and the weekend thumbing through a couple of these classics by industry professionals. You’ll have an idea of what to expect and will ask better questions as you engage with co-packers, consultants, trade organizations and your local incubator.
The Food Business Toolkit for Entrepreneurs by Rachel Zemser
Written by a food scientist, this book includes everything you need to know about getting your product made, legally, safely and using co-packers. If you want to talk to her, buy the option that includes the book and a one-hour consultation. You won’t be sorry. Use Code CoachMaz for a 10% discount.
From Kitchen to Market: Sell Your Specialty Food Product by Stephen Hall
Perennial best seller on how to take your concept from idea to retail shelf space. Recommended by O, Oprah’s Magazine.
Good Food, Great Business by Susie Wyhsak
You KNOW you have a great product all your friends tell you so. Now how do you turn that into a great business?
Cooking up a Business: Lessons from Food Lovers Who Took their Passion for Food into a Career ….and How You Can Too by Rachel Hofstetter
Case studies that describe the typical issues most food entrepreneurs encounter along the way to success. Author worked at Oprah magazine where many new products are launched.
The Chocolate Chip Cookie School by Susie Wyshak
The engaging history of how chocolate chip cookies became the favorite American cookie illustrates how to start a food business through critical thinking. Especially written for children, its lessons are a good read for those anticipating starting a food business.
The Ultimate Guide to Finding and Working with a Co-Packer by Michael Adams
A co-packer can be your best friend or put you under. Get the 411 on how to choose and deal with the company you’ll entrust your recipe to.
Foodwork: Jobs in the Food Industry and How to Get Them by Barbara Sims-Bell
Having a specialty food product isn’t the only way to have a career in the food business. Learn what other options there are and hear from people who hold those jobs.
From Kitchen to Consumer: The Entrepreneur’s Guide to Food Production by Barbara Nelson-Stafford
Soup to nuts….pun intended……on what to do to get your product to market, safely and legally.
People Before Profit: The Inspiring Story of Bob’s Red Mill by Ken Koopman
Today Bob’s Red Mill is an icon leader in the natural food business; but read his story and you’ll understand that owning a business is a journey with twists and turns that don’t always lead where you want them to.
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