by Coach Maz | Apr 8, 2022 | Tradeshows
Does your entire team support the sales division, or do they look at sales as a necessary evil? Does the accounting department harp on late expense accounts? Does the finance department complain about margin erosion and sales promotion costs? Does marketing create...
by Coach Maz | Nov 12, 2021 | Entrepreneurship, Sales
How big is your community? Three hundred? Three thousand? Three million? What does it take to go viral? How long will the notoriety last? How does your story connect to the typical consumer? I mean that literally. If you are on the shelf in one of the 40,000...
by Coach Maz | Jul 15, 2021 | Entrepreneurship, Sales
As we approach “getting back to normal”, perhaps it’s time to reconsider our modus operandi regarding sales and marketing. Sales activities represent the PUSH to get our products onto the shelf, while marketing, especially brand building activities,...
by Coach Maz | Apr 30, 2021 | Tradeshows
This cheerful greeting at trade shows causes many companies to create new products that cannibalize their existing product sales. I challenge you to find another way of answering this question. You can have a new promotion, new labels, new certifications, a new sales...
by Coach Maz | Dec 11, 2020 | Entrepreneurship
“If you fail to plan, you plan to fail” is a stalwart adage. “Numbers are the language of business” is another favorite. In 2020, there have been extreme winners and extreme losers. Some people have gained time that used to be spent commuting;...
by Coach Maz | Oct 4, 2020 | Entrepreneurship, Industry News
During the Great Recession, many restaurants went under. Their business models of $35 entrees and $150 bottles of wine just weren’t working any more at a time when mortgages were failing and people were losing their jobs. But by 2010, new restaurants started to open...
by Coach Maz | Oct 4, 2020 | Entrepreneurship, Leadership
Are you ready for 2020 to be over already? It seems like we keep getting hit physically, emotionally, financially, and politically. I wouldn’t blame anyone who wants to just crawl into a ball with their favorite blanket, zone out on Netflix and drink through their...
by Coach Maz | Jun 16, 2020 | Entrepreneurship, Leadership
Plant what you want to reap. Company culture results from the organic material you plant. What attitude do you want to have in your company? Collaboration? Results-driven? People first? Strong work ethic? Accountability? Inclusion/diversity? Innovative? Who doesn’t...
by Coach Maz | May 5, 2020 | Entrepreneurship, Leadership
“unprecedented” “unusual” “unknown” … in this moment, typical pragmatic thinking is out the window… or is it? Using the past to predict the future: While a business typically compares year-over-year fundamentals to...
by Coach Maz | Mar 17, 2020 | Entrepreneurship, Leadership
Collectively we are all dealing with information overload from medical and governmental agencies. Please follow your heart for your personal safety and to ensure those you are responsible for stay well. As a consultant celebrating my 19th anniversary on May first, I...