The Gig Economy for Specialty Foods Part 1
Forty percent of all jobs are gigs, not full-time employment by one firm. Does that surprise you? With the employment environment already tight, you may find it difficult to hire full-time staff, but do you really need their hours to be 100% devoted to you? There’s a...What is executive coaching?
Coaching is all the rage. Perhaps your Realtor or Financial Advisor calls himself your coach. Don’t fall for it. Anyone who makes a profit off your decision is not a “coach”. Or perhaps you’ve noticed life coaches who specialize in relationships, healthy lifestyles,...Frankenstein Foods
TGIF Restaurants launched Beyond Burgers nation-wide. That’s a vegetarian burger made from pea protein, that when it’s cooked rare is pink inside. The texture is made to fool people into believing they are having a beef patty. Just think about that. Although the...Don’t Make These Mistakes When Selling!
When making a sales presentation, whether in person, in an email or at a trade show, remember that it’s a two-way conversation. You need to learn how to sell to this particular prospect as well as explain your product. What I see, hear and experience too often is a...Effective Promotions
Building effective promotions is key to building your sales volume and your brand equity. Having a best-in-class product without a following is an exercise in futility. If no one knows how great it is, how will they know to buy it? Why should I reduce my price point?...What You Measure, Counts!
“Numbers are the language of business” is a famous adage. This is not to discount company culture, extraordinary products, or brand-building exercises and how they contribute to success. However many small companies don’t review the numbers often enough to help them...What’s Important….?
What Really Matters in the Specialty Food Business? At the Fancy Food Show this year, I noticed something was missing. Even though we have blended the natural and specialty sectors into one cohesive industry, there still hasn’t been much progress building...The 10 Commandments for Starting a New Business
Starting a new business requires skills, perseverance and the right attitude. Follow these rules to get off to a good start. DON’T!!!!!! If you don’t have managerial or sales experience in your chosen field, get some before you invest your time and resources. Learn on...Crafting the PERFECT Elevator Speech
An elevator Speech is meant to last the amount of time an elevator ride takes: 30 seconds! It should tell what you do, who you do it for and what the benefit is. It is NOT all about you! What does your audience want to know? What do they need or want in a supplier?...Contact Coach Maz
Deb Mazzaferro
Coaching & Consulting for the Specialty Food Trade
Tel: 727-258-8015
Cell: 941-350-5723
Fax: 707-922-8388
