Why Storytelling Is Not Enough
How big is your community? Three hundred? Three thousand? Three million? What does it take to go viral? How long will the notoriety last? How does your story connect to the typical consumer? I mean that literally. If you are on the shelf in one of the 40,000...Be Everywhere: The Push and Pull of Customer Acquisition
As we approach “getting back to normal”, perhaps it’s time to reconsider our modus operandi regarding sales and marketing. Sales activities represent the PUSH to get our products onto the shelf, while marketing, especially brand building activities,...The Myth of “What’s new?”
This cheerful greeting at trade shows causes many companies to create new products that cannibalize their existing product sales. I challenge you to find another way of answering this question. You can have a new promotion, new labels, new certifications, a new sales...2021 Planning, Projections and Budgeting
“If you fail to plan, you plan to fail” is a stalwart adage. “Numbers are the language of business” is another favorite. In 2020, there have been extreme winners and extreme losers. Some people have gained time that used to be spent commuting;...What’s Fine about The Future of Food as a Business (more f’s)
During the Great Recession, many restaurants went under. Their business models of $35 entrees and $150 bottles of wine just weren’t working any more at a time when mortgages were failing and people were losing their jobs. But by 2010, new restaurants started to open...F*** **U, 2020
Are you ready for 2020 to be over already? It seems like we keep getting hit physically, emotionally, financially, and politically. I wouldn’t blame anyone who wants to just crawl into a ball with their favorite blanket, zone out on Netflix and drink through their...Team Building is a Matter of Culture
Plant what you want to reap. Company culture results from the organic material you plant. What attitude do you want to have in your company? Collaboration? Results-driven? People first? Strong work ethic? Accountability? Inclusion/diversity? Innovative? Who doesn’t...Having Perspective: Past, Present, Future
“unprecedented” “unusual” “unknown” … in this moment, typical pragmatic thinking is out the window… or is it? Using the past to predict the future: While a business typically compares year-over-year fundamentals to...What does the Coronavirus Pandemic mean to you, your loved ones and your business?
Collectively we are all dealing with information overload from medical and governmental agencies. Please follow your heart for your personal safety and to ensure those you are responsible for stay well. As a consultant celebrating my 19th anniversary on May first, I...Contact Coach Maz
Deb Mazzaferro
Coaching & Consulting for the Specialty Food Trade
Tel: 727-258-8015
Cell: 941-350-5723
