by Coach Maz | Jan 20, 2019 | Tradeshows
Trade shows have many benefits: Great exposure to a large, targeted audience Lead generation Face-to-face interaction with customers, prospects, suppliers Educational opportunities Meeting thought leaders Networking There are many disadvantages: Costly Takes key...
by Coach Maz | Jan 1, 2019 | Leadership
It’s that time of year when many of us make New Year’s resolutions. Some favorites are to lose weight, stop smoking or spend money more responsibly. However, I’m going to suggest a different approach. Rather than enter 2018 from a perspective of restraint and denial,...
by Coach Maz | Dec 14, 2018 | Entrepreneurship
As an entrepreneur or a sales manager, you have an extraordinarily busy schedule. Many unexpected incursions happen that throw you off-course. Do you stay steady or chase the interruption? Can you differentiate between a true crisis and a puff of smoke? Learn to tell...
by Coach Maz | Jul 6, 2018 | Leadership
During these lazy days of summer, it’s easy to feel lethargic or indifferent. Our attention turns to kids, vacations and trying to stay cool. Some seasonal variation in tempo is normal and welcome. Fall is busy with back to school and retailers increasing their...
by Coach Maz | Jun 26, 2018 | Industry News
In Part 1, I explored The Gig Economy’s role in Specialty Food from the company’s perspective. In Part 2, I’m talking to The Gigger (AKA Independent Contractor), about their role. Read both articles to maximize your understanding of each other’s position and deepen...
by Coach Maz | Jun 26, 2018 | Industry News
Forty percent of all jobs are gigs, not full-time employment by one firm. Does that surprise you? With the employment environment already tight, you may find it difficult to hire full-time staff, but do you really need their hours to be 100% devoted to you? There’s a...
by Coach Maz | Jun 11, 2018 | Entrepreneurship
Seminar by Barbara Langdon, Constant Contact and Social Media Guru Where to get ideas for content? FAQ by your clients, stakeholders, and constituents Write for your audience, not for yourself Case studies are GREAT How do I get my email opened? Limit the subject line...
by Coach Maz | Jun 1, 2018 | Industry News
If you are wondering if you can make it as a food entrepreneur, here are important considerations: Am I really ready to be a business owner? Having a great idea for a product is not the same as readiness which includes capital to invest, a clear marketing strategy and...
by Coach Maz | May 10, 2018 | Leadership
Coaching is all the rage. Perhaps your Realtor or Financial Advisor calls himself your coach. Don’t fall for it. Anyone who makes a profit off your decision is not a “coach”. Or perhaps you’ve noticed life coaches who specialize in relationships, healthy lifestyles,...
by Coach Maz | May 4, 2018 | Industry News
TGIF Restaurants launched Beyond Burgers nation-wide. That’s a vegetarian burger made from pea protein, that when it’s cooked rare is pink inside. The texture is made to fool people into believing they are having a beef patty. Just think about that. Although the...