Are you wasting your time at trade shows? How would you know?
Trade shows have many benefits: Great exposure to a large, targeted audience Lead generation Face-to-face interaction with customers, prospects, suppliers Educational opportunities Meeting thought leaders Networking There are many disadvantages: Costly Takes key...What is Happiness?
It’s that time of year when many of us make New Year’s resolutions. Some favorites are to lose weight, stop smoking or spend money more responsibly. However, I’m going to suggest a different approach. Rather than enter 2018 from a perspective of restraint and denial,...Create Your Own Happiness
As an entrepreneur or a sales manager, you have an extraordinarily busy schedule. Many unexpected incursions happen that throw you off-course. Do you stay steady or chase the interruption? Can you differentiate between a true crisis and a puff of smoke? Learn to tell...Benign Indifference
During these lazy days of summer, it’s easy to feel lethargic or indifferent. Our attention turns to kids, vacations and trying to stay cool. Some seasonal variation in tempo is normal and welcome. Fall is busy with back to school and retailers increasing their...The Gigger Economy, Part 2
In Part 1, I explored The Gig Economy’s role in Specialty Food from the company’s perspective. In Part 2, I’m talking to The Gigger (AKA Independent Contractor), about their role. Read both articles to maximize your understanding of each other’s position and deepen...The Gig Economy for Specialty Foods Part 1
Forty percent of all jobs are gigs, not full-time employment by one firm. Does that surprise you? With the employment environment already tight, you may find it difficult to hire full-time staff, but do you really need their hours to be 100% devoted to you? There’s a...The Latest in Content Best Practices
Seminar by Barbara Langdon, Constant Contact and Social Media Guru Where to get ideas for content? FAQ by your clients, stakeholders, and constituents Write for your audience, not for yourself Case studies are GREAT How do I get my email opened? Limit the subject line...Where most people go wrong in starting a specialty food business
If you are wondering if you can make it as a food entrepreneur, here are important considerations: Am I really ready to be a business owner? Having a great idea for a product is not the same as readiness which includes capital to invest, a clear marketing strategy and...What is executive coaching?
Coaching is all the rage. Perhaps your Realtor or Financial Advisor calls himself your coach. Don’t fall for it. Anyone who makes a profit off your decision is not a “coach”. Or perhaps you’ve noticed life coaches who specialize in relationships, healthy lifestyles,...Contact Coach Maz
Deb Mazzaferro
Coaching & Consulting for the Specialty Food Trade
Tel: 727-258-8015
Cell: 941-350-5723
