Have the Most Successful Trade Show Ever

Yes, they can be expensive and exhausting.

Here’s how to make them pay off big!

Over four decades in specialty food, and hundreds of specialty food and beverage shows, I’ve come up with a concise, easy to understand, step-by-step formula to help you succeed. You may be considering your first Expo West or Fancy Food Show. Or maybe you’ve done a few already but didn’t get the results you hoped for.

You shouldn’t risk your show investment without a solid plan. Instead, use my easy step-by-step strategy to help maximize your return on investment (ROI). Isn’t it time you made your trade show memorable and profitable? Here’s how!

There’s so much at stake when you showcase your products:

  • Are you talking to a qualified prospect?
  • Are you asking the right questions?
  • Do you have an effective follow-up plan?
  • Just spinning your wheels or writing orders?
  • What does success look like for you, and how do you measure it?

Specialty food trade show guide

I know you’re serious and passionate about your brand. But to win at trade shows, you’ll need a master plan that gains brand awareness, grows important contacts, and increases distribution!

“7 Mistakes Exhibitors Make”

“Best show we’ve ever had!”–Vic, Victoria’s Gourmet of their National Restaurant Show
“It’s the plan every gourmet brand needs to succeed–Lou N, Ludwig, Marketing & Sales

I’ve put together 2 special packages
to help you get the most out of your next trade show.

Coach Maz trade-show consulting

Coach Maz Prep Package

Here’s everything you’ll need to feel confident and ready to maximize your tradeshow experience. Let me walk you through the essentials. My Trade Show Prep helps you analyze your show preparedness and up your game to increase results.

  • Individualized assistance implementing the book’s strategy
  • Understand the buyer psyche and develop rapport
  • Learn to be effective in the moment
  • Maximize your investment
  • Measure your results

Includes a FREE copy of my Trade Show Guide:
Only $500. Value if bought separately $597, Save $97

Tradeshow guide book

E-Book Download

Step-by-step directions on how to increase your results at every show you attend. Foreword by past president of the NASFT (now the Specialty Food Association) John Roberts.

See the list of contents here.

  • Learn about what handouts buyers expect.
  • Are you qualifying buyers to see if they are a good fit?
  • Stop Telling, Start Selling strategies: How to get to YES!
  • Follow up, measure your results, and make the show pay for itself.

Only $97 You’ve already spent thousands to be there. Maximize your time!