Survey for Specialty Food Emerging Brands

This survey is for businesses who are already selling to wholesale accounts and want to get to the next level.

Thank you for the opportunity to learn more about your specialty food business…I appreciate you taking the time to tell me a bit about you and your business. Please answer all the questions and provide as much commentary as possible. I will reply to you quickly once I have your answers.

    1. Please provide the following contact information

    Name:

    Company:

    Address:

    Address 2:

    City/Town:

    State:

    ZIP:

    Country:

    Email address:

    Phone number:

    2. How long have you been in the specialty food business?

    < 1 year
    1-3 years
    3-5 years
    5+ years

    Other (please specify), mention your launch date and status

    3. Why did you get into the specialty food business?

    Love of food
    Innovative product
    Serial entrepreneur
    Wanted to own a business
    Needed a job
    Thought I could make a killing
    What could be so hard?

    Other (please specify)

    4. Tell me about your product

    Shelf stable

    Refrigerated

    Frozen

    Candy, cookie, cracker, snack

    Sauce

    Imported

    Dry mix

    Cereal

    Other (please specify)

    5. Do you have a 5 year strategic plan?

    Yes

    No

    Other (please specify)

    6. How have you been selling your product?

    Direct to consumers (on-line, farmers' markets, your own retail store)

    Direct to wholesale accounts

    Through distributors

    Using brokers

    Other (please specify)

    7. What is your sales volume?

    <$100,000

    $100,001-$250,000
    $250,001-$500,000
    $500,001-$1,000,000
    >$1,000,000

    Other (please specify)

    8. Have you worked with a accredited business or life coach before?

    Yes

    No

    What was your experience?

    9. Have you worked with any other consultants on this business?

    SCORE volunteer

    Packaged specialty or natural foods expert

    Food service/restaurant expert

    Food technologist

    Financial/CPA/QuickBooks/SBA banker

    Legal

    Branding company

    Other

    What was your experience?

    10. What is your biggest challenge? Please rank your answers from 1-11.

    Manufacturing
    Packaging
    Strategic Planning
    Sales & Marketing
    Building a team
    Capital
    Focus
    Working with brokers
    Working with distributors
    Controlling costs
    Other

    11. What is your strength?

    Sales

    Marketing

    Finance

    Bookkeeping

    Office Manager

    Visionary

    Creating products

    Running a small business

    Other (please specify)

    12. Do you have someone (other than yourself) in the role of.............?

    Sales

    Marketing

    Finance

    Bookkeeping

    Office Manager

    Production Manager

    Purchasing Manager

    Out-sourced CPA
    Out-sourced QuickBooks expert
    Out-sourced IT

    13. Why did you decide to look for a consultant? What do you hope to get out of a relationship with one?

    14. How did you hear about me?

    Referral, please use the Other box to mention who so I can thank him/her

    On-line search, please use the Other box to explain what you entered into your search

    NASFT

    Food Resource Newsletter or Web Site

    Linkedin, please use Other box to specify which group or contact we have in common

    Facebook

    Other (please specify)