So you think you are ready for your next (first) specialty food show? Maybe, maybe not…
Coach Maz distills 37 years experience at hundreds of Fancy Food Shows, Expo West, Expo East, and Coffee Fest into a concise, easy to understand step-by-step guide that will maximize your return on investment (ROI) for every type of show exhibit.
Why Choose Us
Her advice on marketing ahead of time, on booth etiquette, and training staff were invaluable.
The results were outstanding and we have a much healthier food service division today as a result.
We understood it’s not enough to have a great product, but her guide helped us prepare our materials so well.
Our Expertise in Trade Shows
Coach Maz distills 37 years experience into a concise, easy to understand step-by-step guide for trade show success.
| Show | Experience | Outcome |
|---|---|---|
| Fancy Food Show | 37 years | Best trade show ever |
| Expo West | Hundreds attended | Outstanding results |
| Natural Restaurant Association Show | Principles applied | Healthier food service division |
Fancy Food Show
We’ve been consulting with Deb for years, and have used this e-book at the 2013 Fancy Food Show — and it was our best trade show ever.
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Expo West
By implementing the principles in this concise, insightful tool, we were able to completely shift our thinking about how to approach the show. The results were outstanding and we have a much healthier food service division today as a result.
Explore this service →Specialty Food Show Expertise
Coach Maz distills 37 years experience at hundreds of Fancy Food Shows, Expo West, Expo East, and Coffee Fest into a concise, easy to understand step-by-step guide.
Maximize ROI
A step-by-step guide that will maximize your return on investment (ROI) for every type of show exhibit.
Booth Etiquette
Her advice on marketing ahead of time, on booth etiquette, and training staff were invaluable.
Effective Follow-Up
Do you have the right info to follow up effectively? Are you writing orders at the show?
Meet Coach Maz
I bring 35 years of sales and marketing experience in the specialty food trade to my coaching and consulting business, which I started in 2001. Since 2001, I have assisted more than 100 companies in creating and implementing their strategic growth plans.
Prior to establishing my own business, I had been vice president of sales and marketing for a 150 year-old tea company, an upscale confectionary importer, and a boutique winery’s olive oil and wine vinegars. I have a bachelor’s degree in retail business from the Rochester Institute of Technology, studied at the Culinary Institute of America in St. Helena, California, and am a certified Sommelier. I am a graduate of the International Gestalt Coaching Program at the prestigious Gestalt Center for Organizational & Systems Development. And I adhere to the strictest code of ethics.
Deb Mazzaferro
Specialty Food Coach