If you are thinking about getting into the specialty food business and are looking for some concrete first steps to take.
If you’ve decided on a product and are ready to go to market but need some help with distribution and sales channels.
If you’ve been in business for a while and have some sales, but need some help getting to the next level, we’re here to help.
If you’re established but have plateaued, want to grow sales & profits, need to be more strategic, desire an exit strategy.
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When making a sales presentation, whether in person, in an email or at a trade show, remember that it’s a two-way conversation. You need to learn how to sell to this particular prospect as well as explain your product. What I see, hear and experience too often is a...read more
Building effective promotions is key to building your sales volume and your brand equity. Having a best-in-class product without a following is an exercise in futility. If no one knows how great it is, how will they know to buy it? Why should I reduce my price point?...read more